How to Harness the Power of Local Media
Organizing a charity golf tournament is not just about hosting a smooth and successful tournament. It’s an opportunity to gain valuable public exposure for your charity within the community.
One powerful way to get the word out is by securing coverage for your event from local media outlets. Don’t underestimate the free visibility and engagement local media can bring to your tournament and charity!
Three Benefits of Media Coverage
Reaching out to local newspapers, radio stations, and TV channels can do wonders for your charity golf tournament. The benefits are many…
- First and foremost, it puts you in many community events calendars, attracting a broader audience of potential players, sponsors, and supporters.
- Media coverage not only generates buzz but establishes a sense of credibility for your cause.
- Earned media also allows you the opportunity to showcase your sponsors’ support in radio interviews, newspaper articles, and social media. Your sponsors will welcome the exposure and appreciate the positive association with your charity (increasing the likelihood of sponsoring your tournament again next year).
Your Sponsor will appreciate the chance to shine in the community spotlight, and a free golf glove is a great way to encourage more player registrations.
How to Make It Happen
To leverage local media, start by crafting a compelling press release outlining the key details of your charity golf tournament. Highlight the uniqueness of your event, who plays in it, the history of the event, etc. Here are 5 tips for writing a great press release. Once your release is ready, put it on the wire! There are many free press release distribution services available. Newswiretoday.com is a popular choice for non-profits.
Next, email your press release to local reporters, editors, and producers. Highlight the human-interest angle of your cause and the community impact of the tournament. Be prepared to offer interviews, behind-the-scenes access, and any other elements that can make your story newsworthy.
When you are being interviewed or responding to media, take the opportunity to showcase the innovative elements of your tournament, such as your custom logo golf glove sponsorship program. This adds an extra layer of uniqueness to your tournament’s story.
Media love good news stories
Send a quick media release AFTER your tournament announcing the dollars raised for your cause. Be sure to include a photo and a big thanks to sponsors and players. Here are a few examples of charity golf press releases you can use as a reference.
Incorporating local media into your charity golf tournament strategy has far-reaching benefits. The exposure gained not only attracts players and sponsors but also positions your charity as helping the community.
Plus… it’s a blast to see your smiling face on TV ?
Peter Ruzyski is the founder and VP of Sales for Millennium Logo Glove. Peter has provided MLG branded gloves to over 3000 tournaments in 7 countries.
Want to talk Sponsorship Strategy? Book a Call
Peter Ruzyski
VP of Sales, Millennium Logo Glove
